About Spencer

Spencer began his career shaping the foundational digital and social strategies for Guitar World, KING, Revolver, SLAM, and XXL, initiating growth that today reaches over 28 million followers across platforms. He helped launch XXL Block Talk, an early social network for all things hip-hop, and contributed to the launch of ANTENNA, a culture and lifestyle magazine that blended fashion, music, and design.

That work led him to Musinart, where he contributed across digital, editorial, and archival projects for RESPECT., helping strengthen the magazine’s reputation as “The Photo Journal of Hip-Hop Culture.” While there, he also helped launch Tally Ho!, a one-off art magazine funded through a successful Kickstarter campaign that raised $10,000 in a month and earned national press in outlets including AFROPUNK and Crain’s New York.

Spencer then helped launch and develop Music Aficionado, a hybrid music magazine, social platform, and streaming service. Backed by Guitar Center, Sony Music, Gibson, and others, he was instrumental (pun intended) in its growth to over four million users and 1.2 million unique monthly visitors, giving fans new ways to connect with the artists and music they love. With editorial features, member collections, forums, and more, Spencer oversaw editorial and content production, curated official playlists featured on Apple Music, organized site metadata, tested QA functionality, managed the backend interface, provided customer support, and authored a popular music column, helping make Music Aficionado a go-to destination for high-income music lovers over 50.

Spencer was brought on to help complete a comprehensive two-phase website refresh for the Anti-Defamation League, the oldest anti-hate organization in the United States. He led organization-wide copy updates, applied SEO and analytics insights to optimize content, and built time-sensitive landing pages with clear calls to action that improved ADL’s digital presence and streamlined the user experience in support of its mission to fight antisemitism and bigotry.

Spencer also played a pivotal role in the landmark “The Greatest Day” project, celebrating the 25th anniversary of Gordon Parks’ iconic 1998 XXL photograph “A Great Day in Hip-Hop.” He co-organized and managed the multimedia retrospective, including a limited podcast series (Audible’s Best of the Year 2023, NAACP Image Award nomination), a limited-edition commemorative magazine, a high-profile event at Fotografiska New York, and a special installation at New York City Hall. The project received national press coverage in outlets including Esquire and CBS Evening News with Norah O’Donnell. Spencer’s role bridged creative and operational work, spanning content development, archival organization, project management, event production, logistics, and more.

Today, Spencer splits his time across media, nonprofits, and creative projects. He leads digital strategy and content for the New York Sky Blues, a soccer nonprofit that has grown into one of the most impactful communities of its kind in the United States. He built and manages a completely organic social media following of over 100,000 across platforms and has helped raise more than $155,000 for charity through raffles, events, and partnerships with Puma, Heineken, Manchester City, Carlsberg, and more. He also designed and maintains the group’s website and helps organize watch parties, special events, and other initiatives that deepen community connection and strengthen engagement.

Outside of work, Spencer is a musician, trivia buff, and lifelong concertgoer with a growing vinyl collection. Most days, you’ll find him walking his rescue dog, Chloe, along the East River.

Spencer is currently seeking full-time opportunities in social media, web content management, digital content strategy, and other related roles. If you’re ready to grow your brand’s impact, reach out at spencer.schwartz@me.com, and connect with him on Bluesky, LinkedIn, Instagram, Threads, and Spotify!