About Spencer
Spencer Schwartz is a digital content strategist and social media expert with 20 years of experience creating award-winning campaigns that engage millions, drive revenue, and tell stories that matter for brands, media companies, and nonprofits.
Over his career, Spencer has developed social media strategies for iconic brands including Guitar World, KING, Revolver, SLAM, and XXL. He launched and managed platforms like XXL Block Talk, a hip-hop social network, and helped bring ANTENNA, a lifestyle magazine, to market.
At Musinart, Spencer led social media, digital operations, and editorial projects for RESPECT. magazine. He orchestrated the successful Kickstarter launch of Tally Ho!, an art magazine that raised $10,000 in one month and garnered coverage from Crain’s New York, Hunger, and AFROPUNK.
He played a pivotal role in the landmark “The Greatest Day” project, celebrating the 25th anniversary of Gordon Parks’ iconic 1998 XXL photograph “A Great Day in Hip-Hop.” Spencer co-organized and managed the multimedia retrospective, including an NAACP Image Award-nominated Audible podcast series, a high-profile event at Fotografiska New York, and a limited one-off magazine featuring never-before-seen photos and exclusive interviews, receiving national press coverage from outlets like Esquire and CBS Evening News with Norah O’Donnell. His contributions spanned project management, event management, content development, CMS oversight, and fulfillment logistics.
Spencer was instrumental in launching and developing Music Aficionado, a tech startup that combined social media, digital editorial content, and music streaming into a premier platform for Gen X and Baby Boomer music enthusiasts. Backed by Guitar Center, Warner Music Group, and Sony Music Entertainment, it grew to over four million users and 1.2 million unique monthly visitors, offering curated playlists, member collections, discussion forums, and streaming integration with Apple Music. As Content and Production Director, Spencer oversaw all editorial content, curated official and article-integrated playlists, organized site metadata, tested QA functionality, managed the backend interface, provided customer support, and authored a popular music column, shaping Music Aficionado into one of the top music destinations for affluent, discerning listeners until its closure in 2020.
Spencer project managed a comprehensive two-phase website refresh for the Anti-Defamation League, the oldest anti-hate organization in the United States. Leading organization-wide copy updates, he optimized content using SEO and analytics insights, tracked KPIs to keep projects on track, and developed key landing pages to enhance the ADL’s digital presence and streamline the user experience to advance their mission of fighting antisemitism and bigotry.
As Social Media Director for the New York Sky Blues, the New York City branch of Manchester City’s Official Supporters Club and a registered 501(c)(3) nonprofit, Spencer built their digital presence from the ground up, growing 97,000+ followers organically. He has also organized impactful fundraising events, helping to raise over $155,000 for charity through strategic partnerships with Manchester City, City Football Group, and New York City FC, as well as brands like Carlsberg, Heineken, and Puma.
Certified in Google Ads (Creative, Individual, Measurement, Search), Google Analytics, Google Creative, and Campaign Manager 360, Spencer pairs analytical rigor with creative storytelling to deliver digital strategies that drive results.
In his off time, Spencer is a musician, trivia buff, avid concertgoer, and vinyl collector, and can often be found walking his rescue dog, Chloe, along the East River.
Ready to grow your brand’s impact? Reach out at spencer.schwartz@me.com, and connect with him on Bluesky, LinkedIn, Instagram, Threads, and Spotify!