Anti-Defamation League

Fighting Hate for Good

The oldest anti-hate organization in the U.S., the Anti-Defamation League has fought antisemitism and bias for over 100 years and is now recognized as a global leader in countering extremism and battling bigotry.

As Web Content Manager, Spencer helped advance the ADL’s mission online by project managing a comprehensive, two-phase website refresh that transformed their long-standing site into a modern, mission-driven platform built to engage today’s audiences and reflect their role as a leader in the fight against hate.

Spencer was brought on to help lead a large-scale, two-phase refresh of ADL.org, a site with over 11,000 indexed pages that serves as the organization’s hub for research, public statements, and press outreach. He coordinated between internal stakeholders and external creative agency partner Wondersauce, with each phase overhauling major sections of the site. The work required close collaboration with different departments to capture priorities and translate them into actionable direction for the agency. Spencer scheduled and facilitated presentations and reviews, gathered and relayed feedback, and kept workstreams aligned to ensure progress without losing sight of the project’s broader vision. His role demanded organization, diplomacy, and attention to detail, balancing the needs of numerous stakeholders while keeping the project on schedule, with KPIs set for each milestone to measure progress and maintain accountability throughout the process.

Alongside the refresh, Spencer maintained and updated copy across ADL's website, revising older content and writing new material to reflect organizational priorities and initiatives. He analyzed web traffic with Google Analytics and applied SEO best practices to optimize pages for reach and engagement. His work ensured that ADL’s digital presence not only reflected the organization’s evolving mission but also connected effectively with audiences online.

Video On Demand

In addition to the website refresh and campaign pages, Spencer supported ADL’s media presence by editing and publishing leadership appearances to their YouTube channel, including interviews on Morning Joe, The Situation Room with Wolf Blitzer, The Rachel Maddow Show, and CNN Newsroom. By turning broadcast clips covering the one-year anniversary of the January 6th Insurrection, the Colleyville synagogue hostage crisis, domestic and global extremism, and other major events into on-demand digital content, Spencer helped reinforce ADL’s prominence on the national stage as a leader in the fight against antisemitism and hate.

Virtual Event Support

Spencer also contributed to ADL’s flagship annual events, which were held virtually in 2021 due to COVID-19. Never Is Now, the organization’s largest summit on antisemitism and hate, was hosted by Juju Chang and opened with remarks from Vice President Kamala Harris, alongside appearances by Israel Foreign Minister Yair Lapid, Tracee Ellis Ross, Daniel Dae Kim, Sue Bird, and more. This summit drew over 11,000 participants worldwide and 35,000 views on YouTube.

He also provided behind-the-scenes support to In Concert Against Hate, hosted by Karamo Brown and featuring Gloria Estefan, Josh Groban, Joshua Bell, Jason Alexander, Judith Light, and Norm Lewis. The virtual concert’s promotional campaign generated over 2 million impressions and over 300,000 video views. In both cases, Spencer ensured smooth execution, troubleshooting technical issues and assisting attendees during these large-scale virtual events.

The home page for the microsite for ADL CEO Jonathan Greenblatt’s book, It Could Happen Here

Auditing ADL Sites & Pages

Spencer also audited ADL’s national and regional websites to improve consistency, accuracy, and brand alignment across the organization’s digital ecosystem. He met directly with leaders from each regional office to gather input on their needs, then developed templates and provided guidance to streamline updates and content management. The process not only created clearer workflows for regional staff but also ensured that every office could present a polished, mission-aligned digital presence. The result was a stronger, more unified online footprint that reinforced ADL’s credibility at both the local and national level.

Building Landing Pages & Microsites

Spencer also built and maintained campaign-specific landing pages and microsites that supported ADL’s most high-profile initiatives and public moments. These included a page marking the one-year anniversary of the January 6th Insurrection and a microsite for CEO Jonathan Greenblatt’s book It Could Happen Here. During fast-developing events, such as the 2022 synagogue hostage crisis in Colleyville, Texas, he created and updated landing pages in real time with press releases, leadership statements, and resource links to ensure the public, the media, political leaders, and government agencies had accurate and immediate information. In Colleyville, this online presence ran parallel to ADL’s direct on-the-ground support for the community and coordination with law enforcement, making the organization's digital response an essential complement to its work in the field.

These pages often became digital focal points during major news cycles, requiring not only technical execution but also editorial judgment. Spencer worked closely with leadership to determine what content to surface, how to structure it for clarity, and how to integrate calls to action for donations, event sign-ups, or advocacy campaigns. In practice, that meant balancing speed with accuracy under pressure, structuring information clearly, and keeping pages current as events unfolded.

This work proved especially vital in critical moments, when disinformation, misinformation, conspiracy theories, and bad-faith narratives spread quickly and threaten to distort the public conversation. In these moments, ADL’s digital response is often relied upon by journalists, world leaders, and government officials as a trusted source during such times of national and international scrutiny.

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